TVs sized 50-inch and above top 20% penetration rate in les in China during 1H14 -total TV sa

 TVs sized 50-inch and above top 20% penetration rate in total TV sales in China during 1H14 -

TVs sized 50-inch and above had over a 20% penetration rate in total TV sales in China during the first half of 2014. TV vendors in China have been pushing larger-sized, high-end units in order to maintain profits, and will continue the push until the end of the year through various sales and promotional events. Vendors from Korea and China have been primarily focused on Ultra HD TV sales but have also started to launch AMOLED TVs sized 55-inch and above. Industry supply chain sources said AMOLED TV sales in China have already broken the 1,000 mark in 2014. In terms of the October 1 holiday period, AVC said it estimates sales will reach 5.53 million, up 2.2% on year, with LCD TVs comprising 5.42 million, up 3.7% on year. About 370,000 TVs are expected to be purchased online in China during the holiday, up 30% on year, added AVC.