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GE Reinvents LED Lighting Design

Post:2014.05.26 Hits:470

 GE Reinvents LED Lighting Design

GE Lighting introduces its most incandescent-like consumer LED portfolio yet, including more than 40 new LED products and fixtures, to meet consumer demand to adequately fill every socket in their homes with energy-efficient LED lighting. “We know the light consumers love, and we’ve reinvented and perfected the LED to emulate incandescent light,” says John Strainic, general manager, Consumer Lighting for GE in North America. “We know that when consumers think about energy-efficient lighting, many are deterred by the memory of early CFL bulbs produced by some manufacturers, and we want them to know that with GE LED lighting--there are no tradeoffs.” When the first CFL bulbs came to market nearly 30 years ago, consumer adoption was slowed by the fact that many of these products didn’t meet consumer expectations of light preference and home application needs. GE Lighting has applied these learnings to its LED product portfolio with design, light quality and performance capabilities as the primary considerations. GE LED bulbs provide instant brightness, energy efficiency, using 80% less energy than old incandescent bulbs, and long life, lasting fifteen times longer--all with the same quality of light consumers love from GE’s original incandescent. To shed more light on the top consumer trends that shape GE’s LED expansion and why the right time to consider LED lighting is now, we turn to Tom Boyle, GE Lighting’s chief innovation manager, and GE Lighting’s retail partners. As LED prices dramatically decrease, consumer adoption reaches tipping point LED sales will continue to accelerate this year as prices continue to come down. For A-line shaped LED bulbs commonly used in table lamps, these LED bulbs will become the most popular technology in this application by 2016, according to projections by IMS Research, an electronics research firm. Consumers can find GE Lighting’s full breadth of LED products at major retailers, like Walmart. “Together with GE, we are working to make an energy-efficient lifestyle affordable and accessible to all,” says John Prince, senior buyer Hardware Consumables at Walmart. “We work with GE Lighting and more than 85 utilities to make LED light bulbs more affordable, helping our customers save money and light their homes more efficiently.” Meeting consumers’ desire to integrate more lighting control, wirelessly GE Lighting and lighting control manufacturer, Lutron Electronics, developed GE ‘telligent wireless dimming LED embedded with Lutron’s Clear Connect™ wireless technology. This indoor floodlight LED product is great for those the do-it-yourselfer who doesn’t want to rewire a space--the bulb screws into the socket the same as a standard bulb. The dimming capability is built into the bulb itself and the remote controls up to 10 light bulbs, providing instant dimming. This product is available at select Sam’s Club stores. “Our members want greater control and flexibility to create a customized lighting experience based on their unique needs,” says Clif Cooper, senior buyer at Sam’s Club. “Lighting homes and small businesses shouldn’t be a complicated task, and we’re working with GE to provide our members with the right energy-efficient lighting options, like GE ‘telligent--giving simple, convenient dimming capabilities for sockets that are not connected to dimmer switches.”